I, Rajendra Bitling, am a Mumbai-based professional artist, typeface designer, illustrator, sculptor and calligrapher. Moreover, I specialize in making innovative packaging designs. I started out with Talati & Panthaky Associated Pvt. Ltd. wherein I was involved in ideation and creative execusion of grill design, stained glass design and floor design during my stint between 1991 and 1994. Thereafter, I moved to Lintas wherein I worked as a Studio Artist from 1994 to 1998, and then at Lintas Creative from 1998 to 2000.
From 2000 to 2002, I served as a pitch presentation artist at EURO RSCG.
It was in the year 2002 that I joined Sudler and Hennessey as a Structural Designer. During my on-going stint at the company, I created my own font - with ample guidance from Sudhakar More (National Creative Director) and Dr. Sujata Mahadik. I am thankful to Amit Chavan, Naveen Singh, Rajendra Salve, Vishwanath and Ganesh for their constant support in helping me follow this endeavor. My future plans involve creation of many more fonts among other design works.